Auchan X Disney - Contest Games - Instant Win

We had the opportunity to deploy our expertise to delight Auchan's customers.

From November 28 to December 31, Auchan customers rushed to try their luck and scratch their virtual ticket. With our instant-win game mechanic, the excitement was at its peak with every click!

What kind of contest appeals to Auchan customers?

To put it simply: we created an instant-win game exclusively for online shoppers. Auchan.fr.

Integrated into both the confirmation page and the transactional email, customers were invited to click and try their luck. During the process, customers logged into their accounts. Using a connector with the Auchan CRM, a dynamic form appeared, requesting only the missing information and opt-ins for the customer's account. The goal was to qualify their database and improve contactability. As for the mechanics, imagine a captivating online game where every participant had the chance to win tickets to Disneyland Paris! All it took was a simple virtual scratch on our platform. It sounds tempting, doesn't it? And the best part? The rewards lived up to the hype: free tickets to Disneyland Paris, the dream of every child (and many adults too)!
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A contest that boosts traffic!

Thanks to this campaign, we were able to generate qualified traffic for Auchan while allowing Disney to promote its theme park in an original and engaging way. That’s what we call a win-win!

In addition to the high number of entries, we ensured effective lead collection, allowing Auchan to strengthen its customer database for future marketing campaigns.

Stunning results thanks to a contest and an engaging winning moment.

In short, this collaboration between Auchan and Disney was a true success for everyone involved. We are proud to have helped make the holiday season even more magical for families.

Don't wait any longer to launch your own instant-win online contest with Weezio-Bornes, and let us help you create memorable experiences for your customers!

See you soon for more fun and creative adventures!

Target audience

General public

GDPR

100% compliant

Campaign period

Right now

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