Auchan X Disney - Contest Games - Instant Win

We had the opportunity to deploy our expertise to delight Auchan's customers.

From November 28 to December 31, Auchan customers rushed to try their luck and scratch their virtual ticket. With our instant win game mechanic, the excitement was at its peak with every click!

What competition to seduce Auchan customers?

We explain to you in concrete terms: We are on an instant winning game only dedicated to site buyers Auchan.fr.

Integrated on the confirmation page as well as in the transactional email, the customer is invited to click to try his luck. In their journey, the customer connects to their account since the operation. Using the connector with Auchan CRM, a dynamic form appears with only the missing information and opt-ins on the customer account. The objective is to qualify its base and improve its contactability. In terms of mechanics, imagine: a captivating online game where each participant has the chance to win tickets to Disneyland Paris! And all thanks to a simple virtual scratch on our platform. It makes you want to, right? And guess what? The reward lived up to their expectations: free tickets to Disneyland Paris, the dream of all children (and even big children)!
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A competition game that boosts traffic!

Thanks to this operation, we were able to generate qualified traffic for Auchan, while allowing Disney to promote its theme park in an original and engaging way. That's what we call a win-win situation!

In addition to the numerous participations in the game, we also ensured effective lead retrieval, allowing Auchan to strengthen its customer database for future marketing campaigns.

A breathtaking result thanks to a competition game, an engaging winning moment

In summary, this collaboration with Auchan and Disney was a real success for all the actors involved. And we are proud to have contributed to making the holiday season even more magical for families.

Don't wait any longer to set up your own instant winning online competition with Weezio-Bornes and let us help you create memorable experiences for your customers!

See you soon for new fun and creative adventures!

The target

General public

RGPD

100% compliant

Broadcast period

At this moment

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