Retail: What the end of receipts means!

Consumption has changed over the years thanks to the rise of e-commerce and online marketplaces. France's decision to end the cash register receipt has sparked a new conversation about the future of shopping.

As a reminder, France has postponed the end of automatic receipt printing from January 1, 2023 to April 1, 2023.

This decision is seen as an important step towards environmental sustainability and the reduction of paper waste, but what does that mean for consumers and brands? How will this impact consumer behavior, data privacy, and the overall shopping experience?

The impact of the end of receipts on consumers and brands

Credits: CNIL

One of the most significant changes in recent years has been the move to dematerialization. This change was evident in the way we deal with receipts, the little pieces of paper that once cluttered our wallets and purses.

Thanks to advances in technology, more and more retailers are offering their customers digital receipts, which eliminates the need to print them.

This move towards dematerialization is having a profound impact on the consumer experience, offering benefits such as reducing paper waste, improving convenience, and strengthening data security.

LThe benefits of dematerialization

Thanks to e-tickets, consumers can receive their tickets instantly by SMS, email or even via their banking application. This allows them to access their tickets quickly and easily without any problems. Additionally, these electronic tickets are secure and reliable as they are sent directly from the seller's system to the buyer's device.

Consumer privacy and data protection

Data protection laws such as the General Data Protection Regulation (GDPR) have been put in place to ensure that businesses take appropriate steps to protect consumer data.

Businesses must comply with these laws or face hefty fines for non-compliance.

Furthermore, consumers should also take steps to protect their own data.

“In accordance with the General Data Protection Regulation (RGPD), the collection of data from the buyer is subject to his explicit consent.” indicates the site Service-public.frservice-public.fr

Note: If the consumer does not consent and the receipt is not printed, the only trace of the purchase will be the display of the transaction amount at the cash register.. Add the government site.

A revolutionary marketing solution

Our teams have planned the dematerialization and the end of cash receipts for more than 4 years by supporting retailers on large-scale activations.

The hybrid marketing platform at the service of retail shopper activation is fully compatible with the new laws concerning the fight against waste.

It is also 100% RGPD compliant and promotes transparency and respect for customer data.

With the evolution towards dematerialization, our marketing solution offers you the possibility of offering your customers to receive their ticket instantly by email or SMS.

A way to fight against waste and waste of paper.
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