Marketing game platform for venues: the LDLC Arena case study

Marketing game platform for concert venues: the LDLC Arena case study

To boost the visitor experience year-round, the LDLC Arena in Lyon chose the annual Weezio license. The goal: to energize its events, engage its spectators, and turn waiting time into a truly entertaining experience using the marketing game platform Weezio.

For concerts, shows, and sporting events, attendees access interactive web games directly from their smartphones while waiting for shows to start, during intermissions, and after events.

A marketing game platform tailored to every event

Thanks to the marketing game platform Weezio, the LDLC Arena deploys web games customized for each event: themed quizzes, jackpots, prize draws, and interactive mechanics. Each setup is tailored to the show's theme and branded with the event's colors in just a few clicks via a no-code interface.

A flexible solution capable of supporting an entire event schedule throughout the year, with no technical constraints for marketing teams. To discover all available mechanics, check out our marketing game catalog.

Turning waiting time into an engaging experience

Waiting time before a concert or show is a rare opportunity: the audience is present, attentive, and emotionally available. The marketing game platform Weezio transforms this moment into a genuine event highlight.

Spectators participate, play, and interact with the brand in a fun and festive setting.

The web games create a participatory atmosphere even before the show begins, boosting engagement and overall visitor satisfaction.

Collect qualified data all year round

Beyond the entertainment, every participation generates a collection of qualified data : email, phone number, and marketing opt-ins. This data is directly actionable for enriching spectator insights and fueling the Arena's future communication campaigns.
With an annual license, the LDLC Arena enjoys unlimited access to the marketing game platform Weezio for its entire program.

One tool, one interface, all the activations for the year. To learn more about data collection, check out our page on collecting customer data through games.

Weezio, the marketing game platform for major events

The LDLC Arena joins the brands and companies that trust the marketing game platform Weezio for their digital activations. Concerts, trade shows, sporting events: Weezio supports organizers in creating custom gamification strategies capable of turning every highlight into a memorable experience.

Looking to boost your events with web games ? Discover our marketing game platform and our create a contestpage.