Auchan X King Cake - Wheel of Fortune Instant Win Contest Game

From January 02 to January 29, 2024, participants had the chance to spin the virtual wheel of fortune and to spin the odds in order to try to win incredible prizes!
And what better way to start the year than by winning a free race or a gift voucher to spend at Auchan? But that's not all: to make the experience even more personalized and festive, we have integrated visuals inspired by the King Cake into our competition.

The participants thus immersed themselves in the warm and friendly atmosphere of this French tradition. With each click, with each turn of the wheel, it was a real adrenaline rush for the players, who were hoping to hit the jackpot! And thanks to our instant win game mechanics, several of them had the chance to leave with exceptional gifts.

How does the course work?

We explain to you: We are on an instant winning game only dedicated to buyers of the Auchan.fr site. Integrated on the confirmation page as well as in the transactional email, the customer is invited to click to try his luck. In their journey, the customer connects to their account since the operation. Using the connector with Auchan CRM, a dynamic form appears with only the missing information and opt-ins on the customer account. The objective is to qualify its base and improve its contactability.
In addition to entertaining participants, our competition allowed Auchan to strengthen its relationship with its customers and to generate qualified traffic to its online and in-store points of sale.
This collaboration with Auchan on the theme of the Galette des Rois was a success at all levels, and we are proud to have contributed to making this tradition even more festive and exciting for customers. Do not hesitate to contact us to set up your own personalized instant winning competition game with Weezio-Bornes and offer your customers unforgettable experiences!
See you soon for new fun and creative adventures! ‍ ‍

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