The 25 Days of Auchan: Contests x Caddies Race

Immerse yourself in the thrilling world of the Auchan 25 Days with us.
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From October 24 to November 27, 2023, Auchan hosted its unmissable national event.
The goal? To offer customers a unique and exciting gaming experience at the heart of this major commercial campaign.
The approach? An instant-win game exclusively for Auchan.fr shoppers.
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Integrated into both the confirmation page and the transactional email, customers were invited to click and try their luck. During the process, customers logged into their accounts to participate. Using a connector with the Auchan CRM, a dynamic form appeared, requesting only the missing information and opt-ins for the customer's account. The objective was to qualify the database and improve contactability.

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How did the instant-win game work? Participants chose their shopping cart from a selection of six and bet on which one would cross the finish line first! With our instant-win mechanic, every participant had the chance to win incredible prizes in just a few clicks.
And let's talk about the prizes! Thanks to our collaboration with Auchan, we were able to offer our lucky winners a multitude of shopping carts full of surprises. Shopping vouchers, exclusive products, VIP benefits... There was something for every taste and desire!

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This operation was the perfect opportunity for Auchan to boost sales and build customer loyalty while offering shoppers a fun, interactive experience. Through our contest specifically for the Auchan 25 Days, we captured the participants' attention and immersed them in a festive, competitive atmosphere.
Thanks to our expertise in contests and our Weezio-Bornes platform, we helped make this event a true success, both for Auchan and for the customers who walked away with prizes that exceeded their expectations.

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Do you want to offer your customers an unforgettable gaming experience during your own commercial campaigns? Don't wait any longer—contact us to find out how we can help you create custom contests with Weezio-Bornes!

See you soon for more fun and creative adventures! 🚀🛒