VINCI animates its customers with a digital Christmas game

Weezio has been able to reinvent point of sale animations by offering a fully digital brand experience for VINCI to captivate the attention and engagement of the public during the Christmas period.

A Christmas competition deployed throughout France

For the peak of Christmas, we orchestrated a national digital activation: the creation and implementation of an interactive game. Our team managed the entire activation, from the definition of the initial concept to the development of the game, including the hosting of the site and the creation of all the necessary supports. We also sought out suppliers for endowments and established strategic partnerships. In addition, we supported our client in the construction and execution of an effective media plan to maximize participation.

Impressive data acquisition and opt-in

The game garnered massive interest and active participation, which shows the effectiveness of the digital experience in engaging users. Thousands of participants volunteered to share their data, thus enriching VINCI's CRM database with information from their customers.

This collaboration made it possible to enhance VINCI's territorial roots while collecting valuable data and expanding the customer database. The numbers bear witness to this:

101,327 visitors

85,890 participants

Conversion rate: 85%

Opt-in rate: 50%