VINCI engages customers with a digital Christmas game

Weezio reinvented point-of-sale activations by offering VINCI a fully digital brand experience designed to capture public attention and drive engagement during the holiday season.

A nationwide Christmas competition

For the peak of the holiday season, we orchestrated a national digital activation: the creation and implementation of an interactive game. Our team managed the entire project, from the initial concept and game development to site hosting and the creation of all necessary assets. We also sourced prizes and established strategic partnerships. Furthermore, we supported our client in building and executing an effective media plan to maximize participation.

Impressive data acquisition and opt-in rates

The game generated massive interest and active participation, demonstrating the effectiveness of digital experiences in engaging users. Thousands of participants voluntarily shared their data, enriching VINCI's CRM database with valuable customer information.

This collaboration strengthened VINCI's local presence while collecting valuable data and expanding their customer database. The results speak for themselves:

101,327 visitors

85,890 participants

Conversion rate: 85%

Opt-in rate: 50%