La Laitière Combines Web Game and Point of Sale Animation

La Laitière Combines Web Game and Point of Sale Animation

To highlight La Laitière's new signature “It's so good to take the time”, we implemented an innovative campaign for the brand that was deployed both in-store and digitally.

An Omnichannel Competition and Dramatization at the Point of Sale

Creating a strong visual presence was at the heart of our approach. Our team has worked carefully to create attractive and consistent visuals that reflect the authenticity and quality of the brand's products. This graphic identity has been applied to all communication media to attract the attention of consumers and increase the visibility and attractiveness of products. We also dressed the gondola heads (TG) and refrigerated furniture in all partner stores by highlighting La Laitière's six biggest references. A variation was also made on the packaging.

In-store experiential device with mandatory purchase game

We have set up an experiential system in 20 points of sale, offering DIY activities (Do It Yourself) accompanied by goodie discounts, centered on the new brand signature “It's so good to take the time”. This signature invites consumers to appreciate the simple and authentic moments of life, a message that is in perfect harmony with La Laitière's values.

An Instant Win Mechanic, 100% Winning!

We designed a 100% winning game encapsulated on the brand's generic site, linked to the purchase of La Laitière products, which offers consumers the opportunity to buy a pack of 10 photo prints and the opportunity to participate in a draw to win a family trip. In addition to stimulating sales, this activation increased traffic to the La Laitière website. Consumers appreciated the interactivity and rewards offered, which contributed to strengthening their attachment to La Laitière. This interactive approach made it possible to create a real brand experience, thus creating a strong bond and memories between consumers and La Laitière! The success of this campaign is a testament to our expertise and our commitment to offering innovative and impactful solutions to our customers. To find out more about our services and how we can help your brand shine, contact us!

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