A digital game for Lipton in partnership with Metro

To support sell-out in the professional distribution network at Metro, Lipton launched a high-impact campaign designed to capture the attention of B2B buyers and independent retailers. The goal: to stand out in the main aisles of cash and carry stores, boost bulk purchasing volumes, and strengthen brand preference against other beverage options.

Deployment of a turnkey promotional ecosystem

To orchestrate this large-scale operation, Weezio designed a dedicated web platform ensuring a seamless journey from purchase to prize redemption. This interface managed all workflows: validating professional proof of purchase, verifying eligibility criteria, and tracking prize logistics in real time.

In-store, the campaign relied on high-impact merchandising integrated into ourshopper and retail activationstrategies. Large-format banners and explanatory leaflets were placed in strategic locations to stop foot traffic in the aisles and guide customers to the digital touchpoint.

An engaging, multi-prize contest mechanic

To encourage bulk buying and reward buyer loyalty, the campaign leveraged an interactive experience from our catalog of gamified concepts. Upon purchasing a promotional pack, a QR code printed on the POS materials redirected users instantly to the web game.

The setup featured two levels of attractive rewards:

• An instant-win game offering JBL portable speakers for immediate gratification.
• An exclusive prize draw to win an exceptional trip to the Tomorrowland festival, maximizing the appeal of the grand prize.

Technical management and data utilization

The strength of the operation lies in the end-to-end project management provided by our dedicated SaaS gaming software. From managing prize draws to the secure delivery of rewards, the entire value chain was fully secured to ensure a frictionless experience for both professionals and organizers.

Beyond the immediate acceleration of shelf turnover, this phygital alliance allowed Lipton to qualify professional buyer profiles while providing Metro with a dynamic retail activation that generated revenue.

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