Activate your retail network with a marketing game for Retailers

We had the pleasure of collaborating with Maxi Bazar, a retail brand, for an anniversary activation campaign focused on innovation and customer engagement.

A custom web game to boost sales

We launched a successful interactive game from September 4th to 22nd, 2024, in Maxi Bazar stores across France and Switzerland:  Wheel of Fortune contest. Available to customers with any purchase of €30 or more, this digital experience turned a standard checkout into an exciting opportunity to win rewards and attractive prizes.

Key elements for a successful marketing activation

To leave a lasting impression on your customers and build a strong connection, it is essential to design a high-impact strategy, engaging experiences, and custom tools. A successful marketing activation relies on several core pillars. 

A web-based marketing game for retail with purchase requirement

Our gamification solution included a rigorous receipt verification system, ensuring compliant participation while maintaining a seamless user experience. Customers could participate directly via their smartphones or in-store. This operation, specifically designed for a retail network, ensured consistent engagement across all participating locations.

Personalized and engaging rewards

Each region and store offered unique prizes tailored to local and national contexts. This personalization enhanced the customer experience and added a touch of originality.

Strategic data collection

Enriching the customer database was a key objective. This campaign allowed Maxi Bazar to better understand its customers, opening up new opportunities for future relationship marketing and loyalty initiatives.

Real-time performance tracking

Our custom dashboard provided detailed KPIs, allowing for precise results tracking both nationally and by store. Headquarters had an overview of each location's performance, even though it was a web-based game. Additionally, each store had access to its own dashboard with specific indicators, enabling them to manage the operation locally and evaluate customer engagement in their area.

Boost sales with an immersive experience

With this marketing activation, Maxi Bazar successfully transformed a simple celebration into an immersive experience for its customers while boosting sales. This initiative secured a significant increase in customer engagement and strengthened relationships through our playful, digital-first approach.

Why choose our gamification solution? 

Thanks to our dedicated retail engagement platform, we design bespoke interactive experiences to boost your sales, enrich your databases, and elevate the customer experience. Together, let’s bring your goals to life and make your brand a true leader in retail innovation.

If you need to energize your points of sale and create phygital experiences, feel free to check out our range of interactive kiosks: a complete line with exclusive features, available at Weezio Bornes