Purina Purchase-Required Competitions

To kick off the school year, we leveraged a strong, universal insight among dog and cat owners: the desire to see their pets feel comfortable in their home. To meet this aspiration, we designed a joint dog/cat campaign around the theme “At Home in Wellness Mode”.

An Elegant and Impactful Gamification Concept:

We developed a refined graphic concept that highlights both the animal mascots and the Purina brand. This was effectively showcased through a powerful in-store POS kit, ensuring maximum visual impact and engagement.

Digital Activation with purchase requirement:

‍ The campaign's digital visibility was supported by a 100% winning game: with every purchase of two bags of kibble, customers could choose between three personalized boxes for their cat or dog. These boxes feature a range of products 100% made in France, carefully designed to meet each pet's specific needs, and available in three “moods”: Cocoon Box, Gourmet Box, and Play Box. This global activation, orchestrated in an integrated manner by our agency, not only drove sales but also strengthened the brand's commitment to pet welfare.

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