Purina Competitions with Obligation to Purchase

For a successful start to the school year, we capitalized on a strong and universal insight among dog and cat owners: the desire to see their animals feel good in their living space. To meet this aspiration, we designed a mixed dog/cat campaign around the theme “At Home in Wellness Mode”.

An Elegant and Impacting Gamification Concept:

We have developed a refined graphic concept that highlights both animal mascots and Purina branding. This was effectively displayed thanks to a powerful in-store POS kit, guaranteeing maximum visual impact and engagement.

Digital Activation with an obligation to purchase:

‍ The digital visibility of the campaign was supported by a 100% winning game: for each purchase of two packs of kibble, customers could choose between three personalized boxes for their cat or dog. These boxes offer a range of products 100% made in France, carefully designed to meet the specific needs of each animal, available in three types of “mood”: Box Cocoon, Box Gourmand, and Box Player. This global activation, orchestrated in an integrated manner by our agency, not only generated sales, but also strengthened the brand's commitment to pet welfare.

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