Marketing games and major sporting events: the Eltrona case study with Weezio

Marketing games and key events: the Eltrona case study.

During the World Cup, Eltrona launched an immersive digital activation through an interactive web game designed to engage its community while increasing visibility in partner bars. A simple, fun mechanic accessible via QR code that perfectly illustrates the power of marketing games during major sporting events.

An immersive web game for the World Cup.

To support this unmissable sporting event, Eltrona implemented a digital marketing game accessible directly from coasters distributed in partner bars. Each coaster featured a QR code, allowing participants to instantly access the web game from their smartphones.

At the heart of the activation was a custom 3D penalty shootout mini-game developed and branded with the company's colors. Users could jump in and try their luck in seconds. This simple, universal mechanic quickly captured consumer attention while extending their interaction time with the brand.

A phygital activation designed to maximize engagement.

By combining physical materials with a digital experience, Eltrona created a campaign phygital perfectly suited to the World Cup environment. Distributing coasters in partner establishments allowed us to reach consumers directly in their consumption environment, at the very moment when emotional engagement with the sporting event was at its peak.

The experience was designed mobile-first to ensure smooth and intuitive navigation on all smartphones. In just a few clicks, participants could play, see their results immediately, and share the experience with others. To discover our available mechanics, check out our marketing game catalog.
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Instant rewards to boost participation.

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To maximize engagement throughout the campaign, the setup relied on an instant-win mechanic. Every participant found out instantly if they had won, creating a sense of surprise and excitement that naturally enhances the appeal of the campaign.

The combination of an interactive mini-game and instant rewards helped create an engaging and memorable user experience in partner bars. This is exactly what marketing games achieve during key events: transforming a social moment into a true brand experience. To learn more about our promotional mechanics, visit our promotional mechanicspage.

Weezio, your partner for major sporting events.

This activation perfectly illustrates the ability of marketing games to build engagement, generate interaction, and promote a brand during key events. Eltrona benefited from a turnkey solution: game design, customization with brand colors, prize management, and real-time performance tracking.

At Weezio, we help brands create interactive campaigns that turn every key moment into a driver for customer engagement. Discover our marketing game platform and our page on collecting customer data through games.